The Indiahikes Instagram account hit 100K subscribers last month. This has been a 4-year-long journey in the making. Through our Instagram account, we have seen some stunning pictures of our treks, received extremely thought provoking questions in our AMA sessions, and have had the chance to create a 100k large trekking community.
Here’s what Swathi Chatrapathy, our Chief Editor had to say about reaching this goal –
View this post on Instagram
Four years ago, we three retards started the @indiahikes Instagram account. Instagram was not as popular as it is now back then. Facebook was still the king at the time and Instagram was not seen as a marketing platform. Nevertheless, we were pretty starry eyed about starting this account and maintaining it. . We started from scratch, posting a picture a day. Sourced from our own trekkers, or often, ourselves. . Soon, we realised that people were loving the content. We brought in a few hashtag campaigns, #HumansOfTheHimalayas being the first of them. Then came in #IHPawPals, #IHviewfrommytent, #IHTrekmate. These were all back in 2015. . Soon, in October 2015, we hit a 1000 followers! What a celebration it was! We did a giveaway and everything. Then we hit 5000 followers! Wow! Then came the 10k mark! We were thrilled beyond imagination. We bought ice cream for everyone in office. . We wanted to grow more, take the Himalayas to more people. But we decided not to put in any money into it. No promos, no ads, not a single penny. After all, we were doing it for the love of beautiful pictures of Himalayan trails. . We hero-ed our content, our photographs, our trekkers. Over time, the three of us took on other responsibilities and oversaw the page while others managed it. We made sure not a day went without posts. Today, as I type this, we’ve hit a 100,000 followers on the @indiahikes account. And the three of us are still involved in it — Latika managing it, Lulu throwing in amazing ideas as always, and me overseeing the content. . In a way, we’ve come full circle and what a gratifying journey it has been! 🙂
A post shared by Swathi Chatrapathy (@swathichatrapathy) on Nov 1, 2019 at 7:45am PDT
Here are the winners for the IH 100k Contest
Each winner gets a Hillcrest backpack from our friends at AdventureWorx. This daypack is compatible with laptops, and can store everything for a day-hike as well. Are you excited for your next adventure?
We chose this picture for its beautiful composition – from the foreground until the background. Further, there is a nice play of light, almost layering all the sheep.
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When a flock of sheep becomes your alarm clock in the morning and the views outside your tent are nothing less than what you saw in fairytale books during your childhood days. Two big reasons why I go back to the mountains again and again. • Trek name- Buran ghati Trek • This picture was taken on 26 June 2019 • #IH100KCONTEST #IHILoveGreenTrails #IHTrekFit #IHExploreMore #IHTrekGeek #IHBestWeekOfMyLife
A post shared by Arpit Mehta (@datsuzokui) on Nov 11, 2019 at 10:31am PST
If you would like to be featured on our page tag us @indiahikes on your posts and stories. Looking forward to seeing your pictures.
Congratulations to our winners 🙂 !